The Power Of Knowing Your Numbers in Nonprofit Fundraising

One Sunday morning, a pastor I know was updating his congregation about their church's building project. After the service, a stranger—someone who had never attended the church before and was simply passing through town—approached the pastor and asked:

"How much more do you need to complete the project?"

Without hesitation, the pastor responded, "$327,000."

To his surprise, just minutes later, the stranger handed him a check for the full amount.

Why? Because he was deeply moved by the pastor’s passion for the community and wanted to ensure the project was completed.

Why This Matters for Nonprofit Fundraising

This true story may be extreme, but it highlights a powerful principle for nonprofit leaders and fundraisers: You must know your numbers.

Whether you're launching a new program, expanding your services, or raising funds for a specific need, being able to clearly and confidently state exactly how much funding is required can make all the difference.

The Key Takeaway: Be Prepared to Answer with Confidence

If my pastor friend hadn’t known the precise amount needed, that generous donor might have walked away without giving. The same applies to your nonprofit fundraising:

✅ Know the exact financial goal for your projects.
✅ Be ready to communicate it clearly and confidently.
✅ Understand the impact that funding will make.

When a potential donor asks how they can help, a clear and specific answer makes it easier for them to take action.

Final Thought

As a nonprofit leader, your passion is essential—but so is preparation. Know your numbers, articulate them confidently, and be ready for the moment when generosity meets opportunity.